EARTH BUILD YOUR BRAND STRATEGY

Earth is the element of new beginnings. As life comes from the ground, the earth element forms the foundation that allows us to grow. The mountains define the valley, the banks define the river, and the clay of the pot defines the vessel. what defines your brand?

Purpose + STRATEGY

You feel the pull to start something meaningful. Maybe you’ve been sitting with ideas for a while. A name. A feeling. A mission. But when it comes to actually building your brand… you don’t know where to start.

You might feel overwhelmed by all the ideas, unsure how to bring them together. You want a clear direction, a foundation to grow from, and confidence that your brand will stand out.

That’s where Earth comes in. Like the soil that holds and nurtures a seed, this is the space where your brand begins to take shape with a brand strategy.

Together, we’ll define your purpose, values, voice, audience, and positioning, so you can move forward with intention.

  • CONNECTION CALL (30 MIN)

    We start with a focused conversation to understand you, your vision, and the unique spark behind your brand. This helps us connect and set clear intentions for the journey ahead.

    WORKBOOK

    You’ll receive a detailed workbook designed to guide you through defining your brand purpose, values, voice, audience, and positioning. This helps clarify and organize your ideas into a strong foundation.

    STRATEGY SESSION (MAX 2 HOURS)

    Based on your workbook answers, we dive deeper together to refine your brand strategy. We’ll align your mission, vision, and messaging so you can confidently communicate who you are and what you stand for.

    BRAND STRATEGY DOC

    You’ll receive a clear, actionable brand strategy document that lays out your purpose, values, audience, and market position. It’s the foundation for everything that follows.

    If you want extra guidance, additional strategy sessions are available to help you implement your strategy.

“All big things come from small beginnings. The seed of every habit is a single, tiny decision. But as that decision is repeated, a habit sprouts and grows stronger.”

- JAMES CLEAR

LET’S CONNECT

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

Workbooks (COMING SOON)

EARTH Workbook
Purpose + Strategy

WATER Workbook
Creativity + Identity

Water meditation creativity vision

FIRE Workbook
Visibility + LAUNCH

AIR Workbook
Connection + Content

Air meditation

SPACE Workbook
Nurturing + Growth

Space meditation work play balance

  • "I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."

    Quinten de Haas, Managing Director
    Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

    SPACE - CREATIVE MARKETING STRATEGY

  • "Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

    Fleur Vesseur, Founder
    Nagi Matcha

    EARTH - BRAND STRATEGY

  • "Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

    Marit Boersma, General Manager
    PIT - National Safety Museum

    SPACE - CREATIVE MARKETING STRATEGY

  • "Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."

    Harry van Boven, Managing Director
    Korpora (formerly National Institute of Public Safety)

    SPACE - CREATIVE MARKETING STRATEGY

  • "I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

    Fleur Vesseur, Founder
    Nagi Matcha

    WATER - BRAND IDENTITY

  • "I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”

    Quinten de Haas, Managing Director
    Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

    AIR - CONTENT MARKETING

  • "Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."

    Harry van Boven, Managing Director
    Korpora (formerly National Institute of Public Safety)

    WATER - BRAND IDENTITY
    FIRE - WEBSITE DESIGN + SEO

  • "Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”

    Fleur Vesseur, Founder
    Nagi Matcha

    WATER - BRAND IDENTITY

  • "I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."

    Marit Boersma, General Manager
    PIT - National Safety Museum

    AIR - CONTENT MARKETING

About

  • At In My Element Studio, we connect the art of branding, the science of marketing, and the wisdom of mindfulness. Just as a plant needs roots, nurturing and care to grow, so does your brand.

    We offer branding, marketing and design for wellness brands in bloom. We have experience working with yoga and pilates studios, ayurveda practitioners, retreat creators, care professionals and wellness products.

    Our work is guided by the five elements of nature. Each carries their own qualities to support growth:

    Earth - foundation for Brand Strategy

    Water - creativity for Brand Identity Design

    Fire - visibility for Website design + SEO

    Air - connection for Content + Social Media

    Space - nurturing for Creative Direction

    Choose your element
    info@inmyelementstudio.com

  • I’m Patricia Louise Smit (Patty), founder of In my element studio. I bring together branding, marketing, and mindfulness to help wellness entrepreneurs grow their businesses in a way that feels grounded, connected and balanced.

    Growth is not always easy. Insecurities, pressure, and endless to-do lists can make you lose touch with yourself and your work. Sometimes burnout feels closer than progress. I started In my element studio to help you stay ‘in your element’ while we work together on growing your business.

    With more than ten years of experience, I’ve had the chance to work with yoga and pilates studios, ayurveda practitioners, retreat creators, care professionals, and wellness product brands. Alongside this professional background, I am also certified in yoga, ayurveda, and sound meditation, which gives me a deeper understanding of presence, alignment, and the importance of wellness. These qualities guide the way I shape every project.

    When I’m not working on brands, you’ll probably find me practicing yoga, singing, playing guitar, dancing, surfing, or hiking in nature. This keeps me connected, creative and inspired. My journey has taught me to trust intuition and stay true to my values. That is the same energy I bring into my collaborations.

    If you’re ready to grow your brand, I’d love to connect.

    Welcome to In my element studio

    Patricia Louise Smit
    Founder + Creative Director

  • ACADEMIC BACKGROUND

    2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
    Specialization in Marketing & Management

    2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
    Minor in Entrepreneurship
    Second minor in Musicology

    MARKETING / BRANDING CERTIFICATES

    2023 – Growth Marketing Course – Growth Tribe
    2022 – Digital Marketing Course – Growth Tribe
    2021 – Creative Strategy Essentials – META
    2021 - Google Adwords for Advanced - Google
    2021 – Google Analytics for Advanced – Google
    2020 - Google Adwords for Beginners - Google
    2020 – Google Analytics for Beginners – Google
    2017 – Online Marketing Course – Nubis Academy
    2015 – Branding & Graphic Design Course – Arts in the City


    WELLNESS CERTIFICATES

    2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
    2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
    2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
    2021 – Ayurvedic Yoga Massage Course – Delight Yoga
    2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
    2020 – The Heart Advanced Teacher Training Module – Delight Yoga
    2019 – Foundation on Ayurveda Course – Delight Yoga
    2018 – The Mind Advanced Teacher Training Module – Delight Yoga
    2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
    2016 – Pre Yoga Teacher Training Course – Delight Yoga
    2015 – Vipassana Meditation Course – Wat Umong Temple Thailand

Patricia Louise Smit - Founder and Creative Director - IN MY ELEMENT STUDIO