
AIR ELEVATE YOUR CONTENT MARKETING
Air is the element of consistency, movement, and connection. It flows steadily, carrying ideas and messages far and wide, shaping meaningful connections. Like a fresh breath of air, this is where your brand begins to move, resonate, and connect with your audience.
From visibility → to connection
Your brand is ready. Your website is visible. Now it’s time for your brand to connect to your audience — consistently, thoughtfully and strategically.
You don’t want to just “post and hope.” You want to create content that feels natural, intentional, and fully aligned with your brand. Content that sparks curiosity, builds trust, and deepens connection.
That’s where AIR comes in. Like a fresh breath of air, this is the space where your brand begins to resonate, flow and connect with your audience.
Together, we’ll create a CONTENT MARKETING TOOLKIT — a clear strategy, Instagram and newsletter templates, a content calendar, and lead magnets to grow your email list, helping you attract the right people and stay connected effortlessly.
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01. CONNECTION CALL (30 MIN)
We start with a discovery call to connect, set intentions, explore your brand story, and align on your goals.
02. WORKBOOKYou’ll fill out a guided workbook to build your content strategy, define your target audience, and explore content ideas that reflect your brand.
03. CONTENT STRATEGY + CALENDARBased on your input, we’ll design a clear content calendar and publishing rhythm — including where, when, and how to share — so you can grow your audience and email list with flow and consistency.
04. READY-TO-USE CONTENT TOOLKITYou’ll receive a complete set of on-brand, ready-to-use designs in Canva, tailored to your project and wishes. This can include:
Instagram SetupFeed overview design
12 customizable posts + captions
3 story highlights + icons
Bio text suggestions
Lead Magnet Setup
Lead magnet concept ideas
Landing page design with opt-in form
Optional automation setup.
Email Flows
Newsletter design
Welcome email flow concept ideas
Nurture email flow concept ideas
05. FEEDBACK & REFINEMENTWe review everything together and make refinements so the content feels 100% aligned with your brand.
06. FINAL DELIVERYYou’ll receive your full content marketing kit - organized, customizable, and ready to go—giving you the clarity, tools, and confidence to connect with your audience.
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4 - 6 WEEKS
Final timeline varies based on project scope / add-ons.
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Starting from €1500
Final price varies based on project scope / add-ons.
Optional add-ons are available upon request at an hourly rate of € 100.Prices are excl. VAT.
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✗ PUBLISHING AND SENDING
We’ll provide you with all the designs and copy, but posting on your channels or sending newsletters is not part of this package.
✗ PAID ADVERTISINGThis service does not include paid advertising strategy or ad management.
✗ THIRD-PARTY TOOL COSTSSubscription costs for third-party tools or integrations (e.g., Canva, Mailchimp, Squarespace, Wix, Wordpress) are not included.
✗ LEGAL REQUIREMENTSIt is the client's responsibility to ensure that their website, email marketing campaigns, and customer data handling practices comply with applicable laws, including GDPR, data protection regulations, and cookie consent management.
"QUALITY IS NOT AN ACT, IT IS A HABIT."
— ARISTOTLE.
LET’S CONNECT
Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.
About
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Hello, I’m Patricia Louise Smit, also known as Patty.
Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love — those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being fully in my element that inspired me to create this studio.
For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.
At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).Welcome to IN MY ELEMENT STUDIO.
Patricia Louise Smit
Founder + Creative Director -
ACADEMIC BACKGROUND
2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
Specialization in Marketing & Management
2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
Minor in Entrepreneurship
Second minor in Musicology
MARKETING / BRANDING CERTIFICATES2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City
WELLNESS CERTIFICATES2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand