about

I believe your work should feel like you’re in your element.

Hi, my name is Patty Louise Smit, founder of In My Element Studio.

For over 10 years, I’ve worked in branding and creative marketing within the wellness and care industry. Alongside that, I’m a 500-hour certified yoga teacher.

My background combines the art of design, the science of marketing, and the wisdom of mindfulness. This shapes the way I work: with strategy and creativity, but also with awareness and care.

Over the years, I’ve worked with yoga teachers, ayurveda practitioners, retreat creators and care professionals who all shared a similar challenge. They want to grow, but feel unsure, overwhelmed or stuck.

Too many founders build their brand from the outside in — from pressure, from comparison, from what they think they should be doing. And slowly, the work they once loved begins to feel heavy.

At In My Element Studio, we build brands from the inside out. Before we design, we turn inward. We connect with what matters to you, the people you support, and the impact your work creates. Every decision is made from that connection.

My intention is to create brands that feel grounded, meaningful and lasting.

If this resonates, you’re warmly invited to book a free 30-minute connection call.


With care,

Patty Louise Smit

  • ACADEMIC BACKGROUND

    2013 – 2014 - Master in Arts, Media & Culture
    Rijksuniversiteit Groningen
    Specialization in Marketing & Management

    2010 – 2013 - Bachelor in Media & Culture
    University of Utrecht
    Minor in Entrepreneurship
    Second minor in Musicology

    MARKETING / BRANDING CERTIFICATES


    2024 - Branding the Creative Journey - IE Business school
    2023 – Growth Marketing Course – Growth Tribe
    2022 – Digital Marketing Course – Growth Tribe
    2021 – Creative Strategy Essentials – META
    2021 - Google Adwords for Advanced - Google
    2021 – Google Analytics for Advanced – Google
    2020 - Google Adwords for Beginners - Google
    2020 – Google Analytics for Beginners – Google
    2017 – Online Marketing Course – Nubis Academy
    2015 – Branding & Graphic Design Course – Arts in the City


    WELLNESS CERTIFICATES

    2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
    2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
    2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
    2021 – Ayurvedic Yoga Massage Course – Delight Yoga
    2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
    2020 – The Heart Advanced Teacher Training Module – Delight Yoga
    2019 – Foundation on Ayurveda Course – Delight Yoga
    2018 – The Mind Advanced Teacher Training Module – Delight Yoga
    2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
    2016 – Pre Yoga Teacher Training Course – Delight Yoga
    2015 – Vipassana Meditation Course – Wat Umong Temple Thailand

Patricia Louise Smit - Founder and Creative Director - IN MY ELEMENT STUDIO