
Connecting the art of BRANDING and the science of MARKETING with the wisdom of MINDFULNESS
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Just as a plant needs time, nurturing, and care to grow, so does your brand. At IN MY ELEMENT STUDIO, We offer BRAND DESIGN, MARKETING and MINDFULNESS for wellness start-ups.
CHOOSE YOUR ELEMENT
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From ideas → to strategy
You feel the pull to start something meaningful. Maybe you’ve been sitting with ideas for a while. A name. A feeling. A mission. But when it comes to actually building your brand… you don’t know where to start.
You might feel overwhelmed by all the ideas, unsure how to bring them together. You want a clear direction, a foundation to grow from, and confidence that your brand will stand out.
That’s where EARTH comes in. Like the soil that holds and nurtures a seed, this is the space where your brand begins to take shape.Together, we’ll define your purpose, values, voice, audience, and positioning, so you can move forward with intention.
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From strategy → to creation
You’ve planted the seed. Now it’s time for it to take shape, to become something people can see, feel, and connect with.You’re ready to build a brand that looks as aligned and intentional as it feels. But how do you turn your strategy into a visual identity that captures your essence and speaks to the people you want to serve?
That’s where WATER comes in. Like a flowing stream, this is the space where your brand begins to move, feel, and flow. Where creativity meets emotions.
From your logo and colors to tone of voice and storytelling — together, we’ll shape a brand identity that feels true to you: expressive, intentional, and ready to be seen.
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From creation → to visibility
You’ve built your foundation and shaped your identity — now you’re ready to show up and be seen. You want a website that reflects the heart of your brand and works as a tool to grow your business.
You know your work has value. You want people to find you, understand what you offer, and feel drawn to connect. But how do you turn your brand into a website that actually works?
That is where FIRE comes in, like the first spark that brings warmth and light, this is the space where your brand becomes visible. Where design meets structure.
From the elements of your brand strategy and identity, we’ll design and build a cohesive Squarespace or WordPress website with intuitive design, search engine optimization, copywriting, and clear calls to action to help people discover, trust, and take the next step with you. -
From visibility → to connection
Your brand is ready. Your website is visible. Now it’s time for your brand to launch and connect to your audience.
You don’t want to just “post and hope.” You want to create momentum that feels natural, intentional, and inviting. You want a launch that feels exciting and fully aligned with your brand. One that sparks curiosity, builds trust, and deepens connection.
That’s where AIR comes in. Like a fresh breath of air spreading new energy, this is the space where your brand begins to circulate and resonate.
Together, we’ll create a mindful launch campaign that sparks a true “I want to be part of this” feeling — with a clear campaign timeline, social media templates, a lead-capture landing page, and customizable email sequences.
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From lost → to reconnection
You’ve built your brand strategy, shaped your identity, launched your website and campaigns, but something is not working. Maybe you’re generating leads, but they don’t buy. Or they buy, but don’t come back.SPACE is where we take a step back and see your brand from above. We explore your full customer journey, reconnect the dots that have been lost, and create fresh marketing ideas that strengthen your brand story and deepen connection.
With a focused creative direction consult, we will help you reconnect, realign and create fresh ideas to expand your brand.
START HERE →
We guide WELLNESS STARTUPS AND ENTREPRENEURS towards CONNECTION & Growth.
PRACTICES (COMING SOON)
EARTH PRACTICE
GROUNDING & PUrPOSE
WATER PRACTICE
CREATIVITY & VISION
FIRE PRACTICE
CONFIDENCE & Action
AIR PRACTICE
FOCUS & CONSISTENCY
SPACE PRACTICE
BALANCE & Growth
OUR STORY
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Hello, I'm Patty Louise - founder and creative director of in my element studio.
For as long as I can remember, I have loved seeing the spark in someone’s eyes when they do what they truly love. This feeling of being ‘in your element,’ inspired the creation of In My Element Studio.
With over a decade of experience as a marketing consultant and brand designer in the creative and wellness industries, along with a 500+ hour certification as a yoga teacher and meditation instructor, my mission is to guide mindful entrepreneurs and wellness brands toward connection and growth.
At the core of my work is a deep respect for the elements of nature. Each of the five elements – EARTH, WATER, FIRE, AIR, and SPACE– has unique qualities that facilitate growth. I utilize these elements as a strategic framework to create connection and drive growth in all my services and practices.
I am committed in guiding you and your brand to be in your element.
Welcome to In My Element Studio.
Patty Louise Smit
Founder + Creative Director -
01. MARKETING
2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City
2013 – 2014 - Master of Arts in Media & Culture (Marketing & Entrepreneurship) – University of Groningen
2010 – 2013 - Bachelor of Arts in Media & Culture (Major in Creative industries – Minor in Musicology – Minor in Business Entrepreneurship) – University of Utrecht
02. WELLNESS2024 - Sound of Silence Advanced Teacher Training Module - Pura Amrita
2023 - 500-Hour Registered Yoga Teacher - Yoga Alliance
2018-2023 – Advanced Yoga Teacher Training Course – Delight Yoga
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand
LET’s CONNECT
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