AIR ELEVATE YOUR CONTENT MARKETING

Air is the element of consistency, movement, and connection. It flows steadily, carrying ideas and messages far and wide, shaping meaningful connections. Like a fresh breath of air, this is where your brand begins to move, resonate, and connect with your audience.

Content Marketing for Wellness Brands and Mindful Entrepreneurs - AIR - IN MY ELEMENT STUDIO

From visibility → to connection

Your brand is ready. Your website is visible. Now it’s time for your brand to connect to your audience — consistently, thoughtfully and strategically.

You don’t want to just “post and hope.” You want to create content that feels natural, intentional, and fully aligned with your brand. Content that sparks curiosity, builds trust, and deepens connection.

That’s where AIR comes in. Like a fresh breath of air, this is the space where your brand begins to resonate, flow and connect with your audience.

Together, we’ll create a CONTENT MARKETING TOOLKIT — a clear strategy, Instagram and newsletter templates, a content calendar, and lead magnets to grow your email list, helping you attract the right people and stay connected effortlessly.

01. CONNECTION CALL (30 MIN)
We start with a discovery call to connect, set intentions, explore your brand story, and align on your goals.

02. WORKBOOK
You’ll fill out a guided workbook to build your content strategy, define your target audience, and explore content ideas that reflect your brand.

03. CONTENT STRATEGY + CALENDAR
Based on your input, we’ll design a clear content calendar and publishing rhythm — including where, when, and how to share — so you can grow your audience and email list with flow and consistency.

04. READY-TO-USE CONTENT TOOLKIT
You’ll receive a complete set of on-brand, ready-to-use designs in Canva, tailored to your project and wishes. This can include:

Instagram Setup
- Feed overview design
- 12 customizable posts + captions
- 3 story highlights + icons
- Bio text suggestions
Lead Magnet Setup
- Lead magnet concept ideas
- Landing page design with opt-in form
- Optional automation setup.
Email Flows
- Newsletter design
- Welcome email flow concept ideas
- Nurture email flow concept ideas
05. FEEDBACK & REFINEMENT
We review everything together and make refinements so the content feels 100% aligned with your brand.

06. FINAL DELIVERY
You’ll receive your full content marketing kit - organized, customizable, and ready to go—giving you the clarity, tools, and confidence to connect with your audience.
4 - 6 WEEKS
Final timeline varies based on project scope / add-ons.
Starting from €1500
Final price varies based on project scope / add-ons.

Optional add-ons are available upon request at an hourly rate of € 100.
Prices are excl. VAT.
✗ PUBLISHING AND SENDING
We’ll provide you with all the designs and copy, but posting on your channels or sending newsletters is not part of this package.

✗ PAID ADVERTISING
This service does not include paid advertising strategy or ad management.

✗ THIRD-PARTY TOOL COSTS
Subscription costs for third-party tools or integrations (e.g., Canva, Mailchimp, Squarespace, Wix, Wordpress) are not included.

✗ LEGAL REQUIREMENTS
It is the client's responsibility to ensure that their website, email marketing campaigns, and customer data handling practices comply with applicable laws, including GDPR, data protection regulations, and cookie consent management.

"QUALITY IS NOT AN ACT, IT IS A HABIT."

— ARISTOTLE.

LET’S CONNECT

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

"I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."

Quinten de Haas, Managing Director
Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

SPACE - CREATIVE MARKETING STRATEGY
"Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

Fleur Vesseur, Founder
Nagi Matcha

EARTH - BRAND STRATEGY
"Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

Marit Boersma, General Manager
PIT - National Safety Museum

SPACE - CREATIVE MARKETING STRATEGY
"Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."

Harry van Boven, Managing Director
Korpora (formerly National Institute of Public Safety)

SPACE - CREATIVE MARKETING STRATEGY
"I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

Fleur Vesseur, Founder
Nagi Matcha

WATER - BRAND IDENTITY
"I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”

Quinten de Haas, Managing Director
Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

AIR - CONTENT MARKETING
"Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."

Harry van Boven, Managing Director
Korpora (formerly National Institute of Public Safety)

WATER - BRAND IDENTITY
FIRE - WEBSITE DESIGN + SEO
"Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”

Fleur Vesseur, Founder
Nagi Matcha

WATER - BRAND IDENTITY
"I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."

Marit Boersma, General Manager
PIT - National Safety Museum

AIR - CONTENT MARKETING

About

Hello, I’m Patricia Louise Smit, also known as Patty.

Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love — those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being fully in my element that inspired me to create this studio.

For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.

At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).
Welcome to IN MY ELEMENT STUDIO.
Patricia Louise Smit
Founder + Creative Director
ACADEMIC BACKGROUND

2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
Specialization in Marketing & Management

2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
Minor in Entrepreneurship
Second minor in Musicology

MARKETING / BRANDING CERTIFICATES
2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City

WELLNESS CERTIFICATES
2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand