
FIRE Ignite Your Brand Website
Fire is the element of passion, energy, and action. The spark of a flame, the warmth of a hearth, the blaze of a roaring fire commands attention. Like the first light in the dark, this is where your brand becomes visible and your online presence begins to shine.
From creation → to visibility
You’ve built your foundation and shaped your identity. Now you’re ready to show up and be seen. You want a website that reflects the heart of your brand and works as a tool to grow your business.
You know your work has value. You want people to find you, understand what you offer, and feel drawn to connect. But how do you turn your brand into a website that actually works?
That is where FIRE comes in, like the first spark that brings warmth and light, this is the space where your brand becomes visible. Where design meets structure.
From the elements of your brand strategy and identity, we’ll design and build a RESPONSIVE + SEO OPTIMIZED WEBSITE (Squarespace, WIX or WordPress) with intuitive design, search engine optimization, copywriting, and clear calls to action to help people discover, trust, and take the next step with you.
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01. CONNECTION CALL (30 MIN)
We begin with a call to understand your website goals, key content, and what you want visitors to feel, see, and do when they land on your site.
02. WORKBOOKYou’ll receive a workbook that helps you organize your website content (from your core message and services to testimonials, FAQs, and calls to action) so we can build with clarity and flow.
03. DOMAIN + HOSTING SETUPWe guide you through connecting your domain and setting up hosting via Squarespace or WordPress, or we take care of it for you if preferred.
04. DESIGN + DEVELOPMENTWe design and build your website in Squarespace or WordPress, combining your brand identity with intuitive structure and thoughtful design. Your site will be mobile-friendly and easy to navigate.
05. WEBSITE COPYWRITING + SEOWe write clear, aligned website copy that reflects your brand voice and helps people find you through search engines. You’re site will be SEO-ready before going live.
06. REVIEW + REFINEMENTYou’ll review the site and share feedback. We’ll make refinements together to ensure it feels 100% like you..
07. WEBSITE HANDOVEROnce everything is approved, we provide you a handover video or call so you feel confident managing and updating your website yourself.
OPTIONAL ADD-ONSNeed extra pages, booking integrations, or email marketing setup? Add-ons are available upon request.
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6 - 8 WEEKS
Final timeline varies based on project scope / add-ons.
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Starting from € 1500
Final price varies based on project scope / add-ons.
Optional add-ons are available upon request at an hourly rate of € 100.Prices are excl. VAT.
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X WEBSITE HOSTING FEES
Ongoing costs for hosting your site.
X DOMAIN FEESif you choose an annual website plan, your first domain registration through Squarespace is free for the first year. Otherwise, fees depend on your chosen domain host.
X FONT LICENSESFont licenses can vary widely, typically ranging from €20 to €500 per usage license. We usually select options under €50 and will present you with choices before the final decision.
X THIRD-PARTY TOOL COSTSSubscription costs for third-party tools or integrations (e.g., Canva, Mailchimp, Squarespace, Wordpress) are not included in the package.
X LEGAL REQUIREMENTSIt is the client's responsibility to ensure that their website, email marketing campaigns, and customer data handling practices comply with applicable laws, including GDPR, data protection regulations, and cookie consent management.
"I am not what happened to me, I am what I choose to become."
― C.G. JUNG
LET’S CONNECT
Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.
About
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Hello, I’m Patricia Louise Smit, also known as Patty.
Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love — those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being fully in my element that inspired me to create this studio.
For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.
At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).Welcome to IN MY ELEMENT STUDIO.
Patricia Louise Smit
Founder + Creative Director -
ACADEMIC BACKGROUND
2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
Specialization in Marketing & Management
2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
Minor in Entrepreneurship
Second minor in Musicology
MARKETING / BRANDING CERTIFICATES2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City
WELLNESS CERTIFICATES2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand