FIRE Ignite Your Brand Website

Fire is the element of passion, energy, and action. The spark of a flame, the warmth of a hearth, the blaze of a roaring fire commands attention. Like the first light in the dark, this is where your brand becomes visible and your online presence begins to shine.

Website Design + SEO for Wellness Brands - FIRE - IN MY ELEMENT STUDIO

From creation → to visibility

You’ve built your foundation and shaped your identity. Now you’re ready to show up and be seen. You want a website that reflects the heart of your brand and works as a tool to grow your business.

You know your work has value. You want people to find you, understand what you offer, and feel drawn to connect. But how do you turn your brand into a website that actually works?

That is where FIRE comes in, like the first spark that brings warmth and light, this is the space where your brand becomes visible. Where design meets structure.

From the elements of your brand strategy and identity, we’ll design and build a RESPONSIVE + SEO OPTIMIZED WEBSITE (Squarespace, WIX or WordPress) with intuitive design, search engine optimization, copywriting, and clear calls to action to help people discover, trust, and take the next step with you.

01. CONNECTION CALL (30 MIN)
We begin with a call to understand your website goals, key content, and what you want visitors to feel, see, and do when they land on your site.

02. WORKBOOK
You’ll receive a workbook that helps you organize your website content (from your core message and services to testimonials, FAQs, and calls to action) so we can build with clarity and flow.

03. DOMAIN + HOSTING SETUP
We guide you through connecting your domain and setting up hosting via Squarespace or WordPress, or we take care of it for you if preferred.

04. DESIGN + DEVELOPMENT
We design and build your website in Squarespace or WordPress, combining your brand identity with intuitive structure and thoughtful design. Your site will be mobile-friendly and easy to navigate.

05. WEBSITE COPYWRITING + SEO
We write clear, aligned website copy that reflects your brand voice and helps people find you through search engines. You’re site will be SEO-ready before going live.

06. REVIEW + REFINEMENT
You’ll review the site and share feedback. We’ll make refinements together to ensure it feels 100% like you..

07. WEBSITE HANDOVER
Once everything is approved, we provide you a handover video or call so you feel confident managing and updating your website yourself.

OPTIONAL ADD-ONS
Need extra pages, booking integrations, or email marketing setup? Add-ons are available upon request.
6 - 8 WEEKS
Final timeline varies based on project scope / add-ons.
Starting from € 1500
Final price varies based on project scope / add-ons.

Optional add-ons are available upon request at an hourly rate of € 100.
Prices are excl. VAT.
X WEBSITE HOSTING FEES
Ongoing costs for hosting your site.

X DOMAIN FEES
if you choose an annual website plan, your first domain registration through Squarespace is free for the first year. Otherwise, fees depend on your chosen domain host.

X FONT LICENSES
Font licenses can vary widely, typically ranging from €20 to €500 per usage license. We usually select options under €50 and will present you with choices before the final decision.

X THIRD-PARTY TOOL COSTS
Subscription costs for third-party tools or integrations (e.g., Canva, Mailchimp, Squarespace, Wordpress) are not included in the package.

X LEGAL REQUIREMENTS
It is the client's responsibility to ensure that their website, email marketing campaigns, and customer data handling practices comply with applicable laws, including GDPR, data protection regulations, and cookie consent management.

"I am not what happened to me, I am what I choose to become."

― C.G. JUNG

LET’S CONNECT

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

"I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."

Quinten de Haas, Managing Director
Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

SPACE - CREATIVE MARKETING STRATEGY
"Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

Fleur Vesseur, Founder
Nagi Matcha

EARTH - BRAND STRATEGY
"Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

Marit Boersma, General Manager
PIT - National Safety Museum

SPACE - CREATIVE MARKETING STRATEGY
"Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."

Harry van Boven, Managing Director
Korpora (formerly National Institute of Public Safety)

SPACE - CREATIVE MARKETING STRATEGY
"I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

Fleur Vesseur, Founder
Nagi Matcha

WATER - BRAND IDENTITY
"I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”

Quinten de Haas, Managing Director
Delight Yoga, Ayurveda Academy, The House of Yoga, Inner Peace Conference

AIR - CONTENT MARKETING
"Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."

Harry van Boven, Managing Director
Korpora (formerly National Institute of Public Safety)

WATER - BRAND IDENTITY
FIRE - WEBSITE DESIGN + SEO
"Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”

Fleur Vesseur, Founder
Nagi Matcha

WATER - BRAND IDENTITY
"I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."

Marit Boersma, General Manager
PIT - National Safety Museum

AIR - CONTENT MARKETING

About

Hello, I’m Patricia Louise Smit, also known as Patty.

Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love — those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being fully in my element that inspired me to create this studio.

For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.

At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).
Welcome to IN MY ELEMENT STUDIO.
Patricia Louise Smit
Founder + Creative Director
ACADEMIC BACKGROUND

2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
Specialization in Marketing & Management

2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
Minor in Entrepreneurship
Second minor in Musicology

MARKETING / BRANDING CERTIFICATES
2023 – Growth Marketing Course – Growth Tribe
2022 – Digital Marketing Course – Growth Tribe
2021 – Creative Strategy Essentials – META
2021 - Google Adwords for Advanced - Google
2021 – Google Analytics for Advanced – Google
2020 - Google Adwords for Beginners - Google
2020 – Google Analytics for Beginners – Google
2017 – Online Marketing Course – Nubis Academy
2015 – Branding & Graphic Design Course – Arts in the City

WELLNESS CERTIFICATES
2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
2021 – Ayurvedic Yoga Massage Course – Delight Yoga
2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
2020 – The Heart Advanced Teacher Training Module – Delight Yoga
2019 – Foundation on Ayurveda Course – Delight Yoga
2018 – The Mind Advanced Teacher Training Module – Delight Yoga
2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
2016 – Pre Yoga Teacher Training Course – Delight Yoga
2015 – Vipassana Meditation Course – Wat Umong Temple Thailand