WATER Create your brand identitY

Water is the element of creativity, emotion, and vision. The calm of a lake, the rush of a river, and the depth of the ocean stir different emotions. It flows effortlessly, nurturing ideas and allowing them to flourish.

From strategy → to creation

You’ve planted the seed. Now it’s time for it to take shape, to become something people can see, feel, and connect with.

You’re ready to build a brand that looks as aligned and intentional as it feels. But how do you turn your strategy into a visual identity that captures your essence and speaks to the people you want to serve?

That’s where WATER comes in. Like a flowing stream, this is the space where your brand begins to move, feel, and flow. Where creativity meets emotions.

From your logo and colors to tone of voice and storytelling — together, we’ll shape a BRAND IDENTITY + STORY that feels true to you: expressive, intentional, and ready to be seen.

  • 01. CONNECTION CALL (30 MIN)

    We start with a focused conversation to understand you, your vision, and the unique spark behind your brand. This helps us connect and set clear intentions for the journey ahead.

    2. WORKBOOK

    You’ll receive a visual and creative questionnaire to help uncover your brand’s personality, tone of voice, and aesthetic direction.

    3. VISUAL EXPLORATION

    Based on your input, we develop a visual moodboard that captures the look and feel of your brand. Setting the creative tone before we move into design.

    4. CUSTOM BRAND IDENTITY DESIGN

    We design your full brand identity, including:

    • A memorable logo

    • Color palette and typography

    • Brand voice and tone

    • Messaging & storytelling elements

    • A cohesive Brand Identity Guide that brings it all together


    5. FEEDBACK & REFINEMENT

    We review the concepts together and refine based on your feedback to ensure everything feels aligned and true to you.

    6. FINAL DELIVERY

    You’ll receive all logo files (for print and digital) and your Brand Identity Guide in an organized Google Drive folder.

    OPTIONAL ADD-ONS

    • Product packaging

    • Print materials: Posters, Flyers, Brochures

    • Business cards design

    • Thank you cards

  • 4 - 6 WEEKS

    Final timeline varies based on project scope / add-ons.

  • Starting from € 1000

    Final price varies based on project scope / add-ons.

    Optional add-ons are available upon request at an hourly rate of € 100.

    Prices are excl. VAT

“For whatever we lose (like a you or a me), It's always our self we find in the sea.”

― E.E. CUMMINGS

LET’S CONNECT

Are you interested in working together? We'd love to connect with you. Please fill out this form with your details, and we'll get in touch with you shortly.

  • "I was lucky enough to find Patty. Her assignment was to formulate and execute a marketing strategy that would increase both member acquisition and retention. She launched innovative and creative marketing campaigns that led to record memberships and attendance levels. I would love to work with her again in the future."

    Delight Yoga
    SPACE

  • "Patty is amazing at what she does. She really helped me to connect to myself and get clear on my purpose and values. She is professional, puts a lot of personal care in the work and is just the sweetest person to work with. Everything she does comes from her heart.”

    Nagi Matcha
    EARTH

  • "Thanks to Patty's hard work and innovative marketing strategies, our museum has seen a steady increase in visitor count year after year. Not only has she helped to increase our visitor count, but she has also worked to improve the overall visitor experience, resulting in a high level of visitor satisfaction and return visits."

    PIT Museum
    SPACE

  • "Patty's task was to increase the number of visitors in a short period of time. She achieved this in an excellent way, both at a strategic and operational level. Patty's approach included executing multichannel campaigns (both online and offline) and focusing on enhancing the overall customer experience."

    National Institute of Public Safety
    SPACE

  • "I am so so happy with the support and care of Patty. She really created something beautiful that is so aligned with what I felt inside. When I saw the designs my reaction was like ‘this is it!’, it felt like coming home. She needed little words, she is really able to tap into your energy and feelings. I am so grateful for her care and love."

    Nagi Matcha
    WATER

  • "I have gotten to know Patty as a self-starter who delivers on promises made, and she is a great team player who infects those around her with her enthusiasm. From the get-go, she not only displayed her experience and expertise in the field of marketing, but she also turned out to be an absolute pleasure to work with.”

    Delight Yoga
    AIR

  • "Patty played a significant role in (re)branding the organization, creating 3 new websites, and optimizing them for search engine visibility. As the director, I was very pleased with the collaboration with Patty due to her dedication to achieve results, her independent way of working, and her professionalism in rebranding the organization."

    National Institute of Public Safety
    FIRE

  • "Finally the vision and ideas I had in my head are coming to life. I wasn’t sure what my brand would look like exactly, I just had these feelings about what I wanted it to embody. Patty did an amazing job. She was able to translate those feelings into something that went beyond what I could have ever imagined.”

    Nagi Matcha
    AIR

  • "I can confidently say that Patty's marketing efforts were a game-changer. Patty's creativity, strategic thinking and dedication to promoting our exhibits and events has truly made a difference. I would highly recommend her services to anyone looking to take their marketing efforts to the next level."

    PIT Museum
    AIR

About

  • Hello, I’m Patricia Louise Smit, also known as Patty.

    Ever since I was young, I’ve loved seeing the magical spark in someone’s eyes when they are doing what they truly love — those moments when your heart is full, your mind is calm, and everything flows naturally — as if it’s exactly what you were meant to do. I feel that same spark every time I bring a brand to life, and it’s this sense of being fully in my element that inspired me to create this studio.

    For over a decade, I’ve worked as a creative marketer and brand strategist in the health and wellness industries. In founding this studio, I’m committed to helping mindful entrepreneurs tap into that same spark, growing their brand in a way that feels genuine, deeply connected, and true to who they are.

    At the heart of my work is a deep respect for the elements of nature. Each element carries unique qualities that I use as a guiding framework for growth. Step by step, we build a foundation (Earth), shape identity (Water), ignite visibility (Fire), create connection (Air), and nurture growth (Space).

    Welcome to IN MY ELEMENT STUDIO.

    Patricia Louise Smit
    Founder + Creative Director

  • ACADEMIC BACKGROUND

    2013 – 2014 - Master in Arts, Media & Culture - University of Groningen
    Specialization in Marketing & Management

    2010 – 2013 - Bachelor in Media & Culture - University of Utrecht
    Minor in Entrepreneurship
    Second minor in Musicology

    MARKETING / BRANDING CERTIFICATES

    2023 – Growth Marketing Course – Growth Tribe
    2022 – Digital Marketing Course – Growth Tribe
    2021 – Creative Strategy Essentials – META
    2021 - Google Adwords for Advanced - Google
    2021 – Google Analytics for Advanced – Google
    2020 - Google Adwords for Beginners - Google
    2020 – Google Analytics for Beginners – Google
    2017 – Online Marketing Course – Nubis Academy
    2015 – Branding & Graphic Design Course – Arts in the City


    WELLNESS CERTIFICATES

    2024 - Sound of Silence Continuing Education Course - Pura Amrita Bali
    2023 - 500-hour Registered Yoga Teacher - Yoga Alliance
    2022 – Yoga & Healing Advanced Teacher Training Module – Delight Yoga
    2021 – Ayurvedic Yoga Massage Course – Delight Yoga
    2021 – Yoga & Ayurveda Advanced Teacher Training Module – Delight Yoga
    2020 – The Heart Advanced Teacher Training Module – Delight Yoga
    2019 – Foundation on Ayurveda Course – Delight Yoga
    2018 – The Mind Advanced Teacher Training Module – Delight Yoga
    2017 – Basic Yoga Teacher Training Course – Himalaya Yoga Valley Centre India
    2016 – Pre Yoga Teacher Training Course – Delight Yoga
    2015 – Vipassana Meditation Course – Wat Umong Temple Thailand

Workbooks (COMING SOON)

EARTH Workbook
Purpose + Strategy

WATER Workbook
Creativity + Identity

Water meditation creativity vision

FIRE Workbook
Visibility + Website

AIR Workbook
Connection + Content

Air meditation

SPACE Workbook
Nurturing + Growth

Space meditation work play balance